The Italian nutritional supplement brand – Lemuria is the key to unlocking your optimal health and beauty. If you are looking for immune support, improved digestion or overall health, Lemuria has the solution you are looking for. In 2023, Lemuria officially introduced their imported functional food products, marking the brand’s first step in “encroaching” into the healthcare industry in Vietnam.

Potential opportunities in the Vietnamese pharmaceutical market

Vietnam’s pharmaceutical market has great growth potential but the fragmentation is relatively high, many good quality products cannot reach consumers due to the lack of market development ability of pharmaceutical companies. Vietnam is also the country with the highest ratio of spending on health care to average income in Southeast Asia, about 5.8%.

Vietnam’s pharmaceutical market has great growth potential

Lemuria targets the target customer segment is the middle class. According to a recent report by McKinsey, Vietnam is expected to add 36 million people into the middle class by 2030. As incomes improve, health awareness is increasing. Prevention is better than cure”, this is an opportunity for the functional food market to develop.

Lemuria brings a new breeze to the nutritional food market in Vietnam

What sets Lemuria apart from other supplement brands is their dedication to sourcing the finest ingredients from lush Italian landscapes. By harnessing the power of nature and combining it with cutting-edge scientific research, Lemuria creates products that deliver exceptional results. Each supplement is carefully formulated for maximum effectiveness, ensuring that you get the most out of each dose.

Supplements are manufactured in state-of-the-art facilities that adhere to rigorous regulatory standards, ensuring purity, potency, and consistency. Rigorously tested to ensure that each product meets our stringent quality control measures, giving you peace of mind and confidence in your choice.

Creating opportunities for Vietnamese consumers to access high-end imported products

When strengthening its presence in Asia, especially Vietnam, Lemuria trusted and decided to cooperate with Buy2sell – a partner with a solid commercial background and good B2B business network. Buy2sell is the ideal choice with good knowledge and track record of driving international businesses when starting to enter Vietnam.

The large Buy2sell showroom chain covers all major shopping centers in Vietnam

Currently, Buy2sell has a large chain of stores at major shopping centers such as Mega Mall Times City Hanoi, SC Vivo City, Lotte Mart displaying hundreds of international products of various industries originating from more than 50 countries. Besides, Buy2sell is still known for owning the leading B2B e-commerce site in Vietnam since 2015, with thousands of visits per day.

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