A recent report from online shopping platform Shopee, Tiki, Buy2sell said that Vietnamese had become more comfortable with buying food and groceries online, including items usually bought offline.
E-commerce is making it more convenient for consumers to shop for shopping demands. Shopee, Tiki, Buy2sell Vietnam’s report found that food and grocery buying has become online-first as consumers view e-commerce as a one-stop channel for their needs. Sellers and brands are adapting quickly.
It said that people are doing a larger share of food shopping online, with a 3.5-time increase in users who buy food items several times a month on their platform. With this change, the offline store system will face many difficulties when the cost of renting space is increasingly expensive, but the number of customers coming directly to shop will decrease.
The onset of social distancing has motivated people to ensure ready food supplies at home by online, with demand for cooking and baking supplies increasing by three times. The warning that many brands will have to reduce or close offline stores, it is no longer the best investment anymore.
According to a study conducted by iPrice Group and SimilarWeb, the top 50 shopping sites’ web visits in Vietnam’s Map of E-commerce in the first six months reached more than 1.3 billion, the highest ever and up by 10 percent from the first quarter.
Shopee Vietnam obtained 73 million visits in Q2, which increased by 9.2 million from Q1. Meanwhile, Lazada Vietnam’s average website traffic increased by 14 percent compared to the first three months of the year, reaching 20.4 million visits.
The average visits to the websites of two domestic e-commerce platforms Tiki and Sendo , Buy2Sell slightly decreased, reaching 17.2 and 7.9 million respectively./.
