Group BTS was honored at the Hall of Fame of Guinness World Records with 23 records, on September 2.
The organization considers that constant effort, catchy tunes, beautiful choreography… are the secret to helping the seven Korean group members reach the top. From 2018 to now, they have broken many records each time they launch new products, creating attraction on many digital platforms and social networks.
The article on the Guinness homepage reads: “Despite their young age, Jin, Suga, J-Hope, RM, Jimin, V and Jungkook have left their mark in the modern cultural landscape, breaking the limits of the market. home music school and Korean language – which is not yet popular with the international public”.
BTS’ 23 records are divided into two areas: music and social networks. In terms of music, BTS is the first K-Pop group to reach number one on the US album chart (setting a record on June 2, 2018), the K-Pop group with the highest annual income – 50 million USD (June 1, 2020), the online concert held on a special platform has the most viewers – 756,000 people (June 14, 2020), topping Billboard’s Social 50 chart for weeks Best – 189 weeks (August 1, 2020), won the most Daesangs at the Mnet Asian Music Awards (13 awards, December 6, 2020)…
This year, the BST reached a series of records such as: best-selling album in Korea (more than 4.4 million copies, March 1), the group won the most awards on Nickelodeon Kids’ Choice Awards (5 awards, 13/years). 3), the K-Pop song with the most weeks at number one on the US Hot 100 (32 weeks, April 10), the group with the most weeks at the top of Billboard’s Digital Song Sales (18 weeks, April 10/), the group has most streamed streams on Spotify (16.3 million, April 27)…
According to Guinness, MV Butter alone – released in May – won many “unbelievable” achievements and five records including: the song with the highest number of streams on Spotify in the first 24 hours of its release (more than 11 million times), set on May 21), the MV with the highest number of viewers premiered on Youtube (3.9 million, May 21), the video with the highest number of premiere viewers on Youtube (3.9 people, May 21). ), the song with the most views on YouTube in the first 24 hours (108.2 million views, May 22), the K-Pop group’s song with the most views on YouTube in the first 24 hours (108.2 million views). turn, May 22).
Consequence of Sound commented, “If Dynamite is inspired by the 1970s, then Butter is the answer for the next 10 years… BTS continues to break records, showing great dance.” Esquire, an American fashion magazine, also commented: “This summer is Butter’s”.
In the field of social networking and communication, BTS set a record as the most interactive group on Twitter (422,228 times, in 2019), the most mentioned artist on Twitter (422,228 times, in 2019), the artist reached one The fastest million followers on Tiktok (3 hours 31 minutes, 2019), the artist with the highest YouTube views in 24 hours (101.1 million views, 2020), the group with the most followers on Instagram (40.2 million views, 2020). million, in 2021).
In just a few years, Korea has become an inspiration, a global trend, from movies, music and beauty technology, and BTS is said to be the flagship of the pop revolution. Through specific art activities, they gradually raise awareness and promote Korean culture and language to the world.
BTS was established in 2010 and has been operating since May 2013, and is considered by the media as the “golden egg” of the company HYBE (formerly BigHit). The group has seven members aged 24 to 29, including: J-Hope (Jung Ho Seok), Jin (Kim Seok Jin), Rap Monster (Kim Nam Joon), V (Kim Tae Hyung), Suga (Min Yoon Gi). ), Jungkook and Park Jimin.
In addition to BTS, the Guinness World Records Hall of Fame on this occasion also includes: gymnast Simone Biles (USA), climate change activist Greta Thunberg (Sweden), football star Cristiano Ronaldo and The Simpsons – American TV show.
