October opens the year-end shopping festival with a series of great deals from e-commerce platforms, which is a solid sales stepping stone for Singles’ Day 11/11.
The fourth quarter of every year with Halloween, Singles’ Day on 11/11, Christmas, New Year… is a “golden” time for e-commerce businesses to boost revenue growth. A series of shopping events with strong incentive programs with many accompanying benefits urges consumers to boldly open their wallets, shop to prepare for the festive season and the new year 2022.
In particular, after experiencing more than half of 2021 with many obstacles and difficulties due to the epidemic, people in countries that have been locked down and social distancing for many months tend to spend more aggressively. Mostly, they focus on purchasing health care, essential, fast-moving consumer products…; Reduce costs for luxury goods, electronics. Despite a clear change in consumption habits, sales recorded from e-commerce platforms in October still grew strongly.
Specifically, in Europe, data from Euromonitor shows that Amazon continues to maintain its position in the top 3 favorite e-commerce platforms, with high sales and stable growth. The two most prominent markets of this e-commerce giant are France and Spain. Only in the third quarter of 2021, when the pandemic broke out again in some European countries, Amazon’s sales maintained a stable growth rate of 19.3%. Meanwhile, the market share of “big man” Alibaba also increased to 2.9% over the same period last year.
The report also shows that the FMCG sector with the food, beverage, personal care and home categories saw e-commerce sales double in Italy and Spain in the first quarter. of this year and will continue to grow strongly until October 2021.
For Asia, the Cainiao shipping network recorded a 286% growth in the number of e-commerce items exported from Japan to China. 10 million products have been prepared since October, ready for the biggest 11/11 Global Shopping Festival of the year in the world’s most populous country. That partly shows that people’s demand for online shopping here has not only not decreased due to the epidemic, on the contrary, has grown many times stronger than in previous years.
Among Southeast Asian countries, Indonesia is considered a fertile land of e-commerce when continuously recording growth in recent years. Recently, Mr. Perry Warjiyo, Governor of Bank Indonesia (BI) made a recent forecast that the e-commerce value of this country will increase by 48.4% this year.
He said the growth of digital commerce transactions is very high thanks to the support of easy online payment services. In addition, as changes in consumption habits, people’s online shopping in the context of the pandemic also changed drastically, which was the driving force that made this country’s e-commerce boom in October. .
Speaking at the third West Java Investment Summit 2021 held on October 21, the Governor gave impressive numbers on the field of digital payment and digital banking. He predicts both these segments can grow strongly at 35.7% and 30.1% respectively in the following months.
Equally competitive in terms of e-commerce boom in Southeast Asia, the market in Vietnam is also vibrant with shopping festivals on September 9 and October 10. Vietnam is also one of the fastest growing countries in the field of B2B e-commerce. The data recorded in 2020 shows that Vietnam is at the top of the development level in the region and has the potential to lead the industry in Southeast Asia. Besides the potential of B2B, the B2C retail e-commerce market in October was equally bustling.
As one of the largest e-commerce platforms in Vietnam, data from the third quarter report of 2021 shows that shopping continues to be the optimal choice of the majority of people due to the impact of the epidemic. Specifically, the exchange recorded a large number of daily visitors, the number of orders and customers buying on the platform more than doubled over the same period last year.
Sales increased sharply in the grocery, health care and protection industries, serving home entertainment needs… In which, the department store industry on Lazada topped the revenue with a growth rate of more than 4 times. times compared to the third quarter of 2019 Fresh food alone achieved impressive growth when it was 17 times higher than the same period last year. This is also the category with the most searches at the end of August when Directive 16 was issued and continuously grew throughout the quarter.
In addition to the traditional form of online purchase, the form of “hunting for sale” on livestream is also gradually familiar and especially popular with consumers in September and October. Total revenue through LazLive increased 8 times over the same period. period last year and set a record with revenue of 700 million dong, recorded in just 2 hours of livestream on “9.9 Shopping Festival”.
With the above figures from a number of countries in major continents including Vietnam, the e-commerce market is still growing steadily and is expected to continue to explode in the last months of the year. Singles’ Day 11/11 promises to be the peak of growth when not only China, the pioneer country that considers this day to be a global shopping day, but also the whole world enthusiastically responds. This promises to be a solid stepping stone for the e-commerce industry in December and the first months of 2022.
